Specializing in Pacific Northwest
Bioregional Food Systems
Welcome…. sustainable business entrepreneurs, deputies of change, truth brokers, nature stewards,
good food operatives, biodiversity representatives and delegates of hearth culture.
You are value-driven. Resilience, regeneration, diversity, and socially-purpose are core to
your business goals and beliefs. You don't take the well-worn paths.
Challenges come with edgework and stemming the tides of larger unsustainable and unwieldy systems. If you are wayfinding and could use a listening ear or support innovating let’s connect.
Business Planning and Strategy
Planning and scope development and documentation
Financial modeling, analysis, and dashboards
Research and feasibility
Educational program development
Fundraising planning and implementation
Workflow structure, systems, and process
Marketing & Communications
Marketing planning and implementation
Creative partnerships and identity
Wholesale and retail market positioning
Outreach and social media platform organization
Guest speaking and instruction
Certifications and compliance /FSMA and HACCP
Locally sourced menu development
Sustainable sourcing and acquisition development
SOP’s and training documentation
Macro and micro distribution and channel management
Transition and interim management
Group and meeting facilitation
Team and organizational structure
January 2022 – Present
Food and Beverage Growth Strategist
As a consultant of record, my role at Xxelerate, is to provide coaching that is tailored to women owned businesseses. The core of my work is business planning, strategy, channel articulation and road mapping distribution for CPG, HBA, Agribusiness.
February 2020 – November 2021
Director of Sales
Developed national sales plan and strategy. Scaling CPG national and regional wholesale product lines. Adding distribution and channel management.
October 2017 – June 2019
Contract Director of Sales
IGGY'S ALIVE AND CULTURED
Developed sales department, strategy, and programming in tandem with growth capacity expectations and goals of tripling production and sales. On-boarded 12 distributors and added over 350 accounts regionally. Executive team member. Helped develop projections and dashboard. Managed high stakes lead/key account development and channel management.
August 2015 – March 2019
Provided consulting services to small and midsize food and farming businesses. Created planning, analysis, marketing, and feasibility studies. Financial modeling, menu and program creation. Sales and Marketing development and direction. Interim and transition management and coaching.
November 2013 - June 2019
Chef in Residence & Guest Instructor
In partnership with Antioch University, provided a variety of educational and facilitation opportunities for Leadership in Edible Education (L.E.E.)
November 2010 – August 2018
Ran day to day operations of fine dining farm to table restaurant, including: business, sales; marketing; events and catering. Oversaw the front of the house and bar. Pastry and pantry chef.
January 2017 – October 2017
Contract Interim Director of Sales
Set up sales department, trained sales director, implemented management structures, sales metrics, and objectives. Hired brokers and landed further distribution. Placed Olykraut into 95 Fred Meyer accounts regionally.
February 2016 – December 2016
Contract Interim Director of Sales
STARVATION ALLEY SPC
Developed and managed new distribution channels for wholesale grocery/retail and food service sales. Opened up 6 distributors and landed a master distributor contract with DPI. Managed Broker and Distributor interface. Weekly sales meetings with CFO, COO and CEO. New lead generation and pipeline management.
PRO BONO & NON PROFIT BOARDS
Yasuke Commons 2019- present
The Local Food Trust 2016- 2021
Wild Society, Board Member 2016 - 2021
NK Options Steering Board, Co-Chair 2008-2010
Kitsap Community Agriculture Alliance, Secretary 2006-2007
Poulsbo Farmers Market, Founding Board Member 2004-2006