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leslee dixon

Specializing in Pacific Northwest 

Bioregional Food Systems

Welcome…. sustainable business entrepreneurs, deputies of change, truth brokers, nature stewards,
good food operatives, biodiversity representatives and delegates of hearth culture.

 

You are value-driven. Resilience, regeneration, diversity, and socially-purpose are core to
your business goals and beliefs. You don't take the well-worn paths.

 

Challenges come with edgework and stemming the tides of larger unsustainable and unwieldy systems. If you are wayfinding and could use a listening ear or support innovating let’s connect.  

RECENT EXPERIENCE
EXPERTISE
Business Planning and Strategy
  • Planning and scope development and documentation

  • Financial modeling, analysis, and dashboards

  • Research and feasibility

  • Educational program development

  • Fundraising planning and implementation

  • Workflow structure, systems, and process

Marketing & Communications

  • Marketing planning and implementation

  • Creative partnerships and identity

  • Wholesale and retail market positioning

  • Outreach and social media platform organization

  • Guest speaking and instruction

Operations

  • Certifications and compliance /FSMA and HACCP

  • Locally sourced menu development

  • Sustainable sourcing and acquisition development

  • SOP’s and training documentation

  • Macro and micro distribution and channel management

  • CRM’s

Executive Leadership
  • Transition and interim management

  • Group and meeting facilitation

  • Team and organizational structure

  • Coaching

 
 
January 2022 – Present

Food and Beverage Growth Strategist 

XXCELERATE 

As a consultant of record, my role at Xxelerate, is to provide coaching that is tailored to women owned businesseses. The core of my work is business planning, strategy, channel articulation and road mapping distribution for CPG, HBA, Agribusiness.

February 2020 – November 2021

 Director of Sales 

NUFLOURS 

Developed national sales plan and strategy. Scaling CPG national and regional wholesale product lines. Adding distribution and channel management. 

October 2017 – June 2019

Contract Director of Sales

IGGY'S ALIVE AND CULTURED

Developed sales department, strategy, and programming in tandem with growth capacity expectations and goals of tripling production and sales. On-boarded 12 distributors and added over 350 accounts regionally. Executive team member. Helped develop projections and dashboard. Managed high stakes lead/key account development and channel management.

August 2015 – March 2019

Principal, Co-Founder

CORVUS NW

Provided consulting services to small and midsize food and farming businesses. Created planning, analysis, marketing, and feasibility studies. Financial modeling, menu and program creation. Sales and Marketing development and direction. Interim and transition management and coaching.

November 2013 - June 2019

Chef in Residence & Guest Instructor

EDUCULTURE

In partnership with Antioch University, provided a variety of educational and facilitation opportunities for Leadership in Edible Education (L.E.E.)

November 2010 – August 2018

CEO, Co-Founder

MOSSBACK  

Ran day to day operations of fine dining farm to table restaurant, including: business, sales; marketing; events and catering. Oversaw the front of the house and bar. Pastry and pantry chef.

January 2017 – October 2017

Contract Interim Director of Sales

OLYKRAUT

Set up sales department, trained sales director, implemented management structures, sales metrics, and objectives. Hired brokers and landed further distribution. Placed Olykraut into 95 Fred Meyer accounts regionally.

February 2016 – December 2016

Contract Interim Director of Sales

STARVATION ALLEY SPC

Developed and managed new distribution channels for wholesale grocery/retail and food service sales. Opened up 6 distributors and landed a master distributor contract with DPI. Managed Broker and Distributor interface. Weekly sales meetings with CFO, COO and CEO. New lead generation and pipeline management.

CLIENTS
 
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PRO BONO & NON PROFIT BOARDS
 
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Yasuke Commons 2019- present 

The Local Food Trust 2016- 2021 

Wild Society, Board Member  2016 - 2021 

NK Options Steering Board, Co-Chair  2008-2010

Kitsap Community Agriculture Alliance, Secretary  2006-2007

Poulsbo Farmers Market, Founding Board Member  2004-2006